My Journey from Overwhelm to Ease as a Solopreneur—and How It Can Transform Your Business
Have you ever felt like running a business on your own was more overwhelming than you imagined?
Maybe you started out excited, ready to serve clients and build something meaningful, only to find yourself tangled in free advice, weighed down by self-doubt, or unsure how to make everything work. I know exactly how that feels—because I’ve been there.
For the first two years of my business, I tried to piece it all together, battling perfectionism, people-pleasing, and a flood of conflicting “shoulds” that revolved around what other people were doing.
But it doesn’t have to be this way. With the right support, a clear vision, and a strategy-based approach, you can go from feeling overwhelmed to thriving with confidence. Let me show you how.
In this post, I’ll share a little about my own journey (so you know you’re not alone), what makes my mentoring program unique, and what I hope it will offer to other overwhelmed solopreneurs.
My Own Journey of Overcoming Overwhelm + Finding Focus
When I started my business, I was so excited but quickly found myself overwhelmed by a mix of inner doubts and all the “should-dos” out there in the online business world. I felt guilty about charging for my services and spent way too much time absorbing every freebie, tip, and trick I could find, all of which only left me more confused. It wasn’t long before I felt caught in a cycle of perfectionism, people-pleasing, and, doubt.
Can you relate?
I finally reached a point where I realized I needed guidance. Investing in business mentorship was the change I needed; it brought focus, encouragement, and confidence into my work.
I wasted so much time and energy trying to “figure it out” on my own, and it didn’t have to be that way. I want other solopreneurs to know they don’t have to do it alone either.
My Background + Love for Strategy
A little about me—I have a bachelor’s degree in integrated strategic communication and have worked in strategic marketing and communications for over a decade. Critical thinking, strategic planning, and breaking down big ideas into actionable steps are what I love to do, and I truly feel God has equipped me for this work.
I believe it’s this mix of education, experience, and my heart to serve that gives me the ability to help others overcome the obstacles standing in the way of their business goals.
The Heart + Structure of Simplify, my 1:1 Mentoring Program
I’ve taken all that I’ve learned educationally, professionally, and personally into my signature mentoring program, Simplify.
So, what exactly does this private mentoring program offer? In short, it’s a combination of strategic marketing and personalized guidance tailored to help overwhelmed solopreneurs create a business they love so they can work with their dream clients and live a more intentional life outside of their businesses.
Here’s how we’ll get you there in Simplify:
✓ Business + Marketing Audit
We’ll pinpoint areas in your business + marketing that need refining or tweaking, ensuring everything in your business is simplified + efficient.
✓ Personalized Marketing
We’ll create a marketing plan + evergreen funnel tailored to your strengths, making marketing simple + aligned with your life. No more chasing trends—just strategies that work for you + give you more freedom.
Absolutely nothing about your marketing will be handled with a cookie-cutter approach. This is about what works best for you, + not the other way around.
[Related Post: From Overwhelmed to Confident: Simplify Your Marketing + Grow Your Business with Ease]
✓ Solid Business Foundations
We’ll refine your business foundations as necessary—your dream client, services, + messaging—so all of your efforts are simple, clear, + aligned with your goals.
✓ Content + Creative Work Feedback
I’ll ensure everything you create connects with your dream clients, making them want to say “yes!” to working with you.
✓ Shared Workspace
A structured space where we’ll organize your goals + tasks, providing clarity + a step-by-step roadmap that keeps things simple + intentional.
✓ Daily Support, Encouragement, + Accountability
I’ll be right there in your corner to answer questions, provide encouragement, + help you stay focused, so you never feel like you’re navigating it all alone.
In addition to not being “on” all the time, you can also expect:
✓ Confidence in Marketing + Sales
I’ll help you market + sell your services with gentle confidence + without feeling awkward or uncomfortable.
✓ Mental Freedom + Relief
We’ll tackle comparison, imposter syndrome, procrastination, + perfectionism as they come up so they no longer hold you back, freeing up more time + mental space.
✓ Clarity + Focus
I’ll help you stay focused on what truly matters (+ doesn’t matter) in your business, freeing up more time in your calendar
✓ Intentional Schedule + Tasks
Everything on your to-do list will be grounded in your “why” + what truly moves the needle in your business, ensuring your working hours are well spent without any sneaky time wasters.
What You Can Expect
✓ Market, sell + deliver your services from a place of confidence + excitement without feeling sleazy or awkward. We’ll ensure that you are marketing from a place that builds off of your God-given personality, sell your services with integrity, + deliver your services to your dream clients with joy + excitement.
✓ Gain clarity on your vision, ideal client, + business foundations so everything feels simple, aligned, + intentional—giving you more time for what matters most outside your business. The goal is to make every element of your business as clear + straightforward as possible, ensuring that how you work in + on your business is (almost!) easy.
✓ Have a trusted mentor in your corner (+ pocket!) to walk alongside you every step of the way: Intentional strategy + tactic design, implementation support + accountability, feedback on everything you write + design, + so much more.
Through monthly strategy calls, weekly check-ins, and daily access for questions and guidance, this program provides a true partnership to support you every step of the way. You can learn more about my 1:1 business + marketing mentorship for overwhelmed solopreneurs here. I’d love to come alongside you, share what I’ve learned, and help you build a business you love—one that serves both your clients and your life.
Looking to Grow in Marketing Confidence, for free?
If you’re not quite ready for one-on-one mentoring but want to build confidence in your marketing efforts as an overwhelmed solopreneur, I invite you to get my free course, Simplified Marketing Confidence.
💌 This email course will walk you through the steps to create a simple, personalized marketing plan, so you can share your services with confidence and focus on what truly matters— Working with your dream clients. Take the first step toward marketing with confidence by signing up here.
