The amount of potential marketing tactic options can be, quite frankly, straight-up overwhelming. As a Christian entrepreneur, you might find yourself stuck in a cycle of indecision and doubt, not sure how to move forward and work with your dream clients that the Lord has called you to work with.

What if there was a way to break free from this cycle? Let’s talk about practical ways to achieve overwhelm-free marketing. But first, let’s talk about why it happens so you know why you’re not alone and what you are experiencing is incredibly common.

A practical (and validating) look at why marketing can be overwhelming

A big part of this overwhelm comes from trying to figure out which social media platforms to use. With so many options out there, it’s easy to get paralyzed by choice and feel like you’re not making any progress in your marketing strategy.

Another challenge is knowing how to market outside of social media. If you’re not confident with off-social media marketing methods, you might end up relying too heavily on social platforms. This can feel limiting, especially if you’re not seeing the engagement or sales you’re hoping for. Without a well-rounded marketing strategy, you’re missing out on effectively connecting with your audience.

This is made even worse if marketing is out of your wheelhouse. If you don’t understand the ins and outs of effective marketing, creating compelling messages that attract your dream clients can be really challenging, which only contributes to that feeling of overwhelm and low confidence.

There is also that pesky comparison trap. Are you worried that what you have to say, write, or design won't stand up to what everyone else is creating? (I’ll raise my hand on this one). Being afraid of what others may or may not think can stop you from sharing your services and unique perspective, which are important for building real connections with your dream clients.

Recognizing these struggles is the first step to overcoming them and building a more confident and effective marketing strategy. These challenges are common, so it's normal to feel overwhelmed— You’re not alone in facing these struggles.

What it looks like to feel confident marketing your services

Imagine feeling a sense of clarity and direction as you confidently impliment the marketing strategies and tactics that align with your goals and dream clients. No more wasting time second-guessing your choices or feeling stuck. Instead, you can focus your energy on creating impactful content that speaks to your dream clients and (most importantly) spending the bulk of your work doing what you love most in your business. (In other words, providing the service(s) you offer). We’ll touch on how you can do this in a moment.

A well-rounded marketing strategy that goes beyond social media helps you discover new (and often much lighter) ways to reach and engage with your dream clients. Whether it’s through email marketing, Pinterest, or collaborations, you’ll feel empowered (and not overwhelmed) by the variety of non-social media marketing options at your disposal. This holistic marketing approach not only enhances your reach, but you’ll feel more secure knowing that you’re not reliant on algorithms and can connect with your audience in multiple ways.

Finally, overcoming the comparison trap will allow you to market with confidence in how God created you, and helps you feel excited to offer your services. You’ll feel more at ease sharing your unique perspective in your industry, knowing that you’re attracting the right audience (in other words, your dream clients) who resonate with your message.

Practically speaking, here’s how you’ll do this:

Choose Your Primary Social Media Platform

Tactic 1: Align with Content-Type

Choose platforms that match the type of content you enjoy creating. If you love video content, YouTube or Instagram might be ideal, while those who prefer visual posts may find Facebook more suitable.

Tactic 2: Consider Your Goals

Select platforms based on your business goals. If you aim to build professional connections, LinkedIn is a great choice; for direct engagement, Facebook or Instagram could be better.

Tactic 3: Research Your Audience

Understand where your target audience spends their time online. Different demographics favor different platforms, so knowing this helps you focus your efforts effectively.

Tactic 4: Evaluate Platform Features

Each platform offers unique features. Instagram Stories, Facebook Groups, and LinkedIn Articles provide different ways to engage with your audience. Choose the platforms whose features align with your marketing strategy and where your dream clients are.

Explore Non-Social Media Marketing Strategies

Tactic 5: Build Your Email List

Collect email addresses by offering valuable content or incentives, (such as a checklist, quiz, or a guide that solves a problem) to encourage sign-ups. With consistent and effective email marketing, you are reaching your dream clients right where they are (in their inbox) without being at the mercy of algorithms.

Tactic 6: Start a Blog or Podcast

Create a blog on your website or start a podcast to share valuable content related to your industry, faith, and business. Consistent blogging and podcasting can also improve your website’s SEO and attract organic traffic. (Your blog and podcast content also serves as a great library of content to repurpose on social media and in your email marketing).

Tactic 7: Borrow Other Audiences

Contribute guest blog posts that your dream client might read or be a guest on podcasts that they might listen to. This helps you get your message to people who may have not heard of you otherwise and serves as an invitation to get connected with you.

Tactic 8: Join Online and Local Business Groups

Become a member of groups that host events and provide networking opportunities that can help you expand your reach.

Establish Value-Based Brand Messaging:

Tactic 9: Define Your Core Values

Clearly articulate what you and your business stand for. Your values should be the foundation of all your marketing messages to ensure brand consistency, which also helps you stand out from the crowd.

Tactic 10: Craft Your Brand Story

Share your personal journey and the story behind your business. A compelling narrative can engage your audience on a deeper level and make your brand more relatable to your dream clients.

Tactic 11: Highlight Your Unique Selling Points (USPs)

Emphasize what sets you apart from others like you in your industry. Whether it’s your unique program or framework, the passion you have to genuinely help others like them, or how you deliver your services, make sure your audience knows what makes you unique.

Tactic 12: Engage Authentically

Interact with your audience in a genuine and personable way. Authentic engagement fosters trust and loyalty, encouraging your audience to connect with you on a more personal level.

What If I already tried all of that and nothing worked?

It can be incredibly disheartening to feel like you’ve tried (what feels like) every marketing tactic under the sun without seeing your desired results. If you’re at this point, please know that you’re not alone. Most of the Christian entrepreneurs I’ve worked with experience this, and that’s why I’ve built my business on this struggle.

One of the most effective and efficient steps you can take to get out of the marketing overwhelm is to find a business mentor who can provide you with not only ongoing marketing direction and support, but also mindset support around your struggles (like imposter syndrome, perfectionism, fear of failure, etc.).

Why it’s not just about your marketing tactics

Strategic marketing and confidence go hand-in-hand; You can have all of the marketing strategies and tactics in the world, but if you lack the confidence to implement them, you will only continue to feel stuck until you can overcome your mental struggles. And as a Christian entrepreneur, you want to ensure that is done from a biblical perspective, without the worldly affirmations you often see in this space.

How a Christian business mentor can help overcome your business and marketing struggles

A Christian business mentor who also has experience in mindset and marketing can help you navigate the struggles that often accompany entrepreneurship while offering tailored advice to refine your marketing approach.

They can assist you in analyzing what hasn’t worked and why, providing fresh insights, perspectives, strategies, and tactics that align with your business goals and dream clients. This holistic support ensures that you’re not only utilizing the right strategies and tactics, but also helps you develop the confidence to implement them effectively.

Bringing these elements together—mindset and strategic marketing support—creates a holistic solution to your challenges. As someone who offers a Christian entrepreneur mentoring program that addresses both marketing and business strategies as well as mindset support, I can help you overcome your marketing overwhelm. By working together, I can help you gain business clarity and marketing confidence so you can live a more intentional life outside of your laptop.

All that to say, you got this.

Feeling overwhelmed with your marketing as a Christian entrepreneur is a common challenge, but it's not impossible to overcome. By choosing the right social media platforms, integrating online and offline marketing strategies, and creating value-based brand messaging, you can build a more confident and effective marketing strategy.

If you find that these tactics alone aren't enough, seeking support from a business mentor who offers both mindset and marketing guidance can make a significant difference. Overcoming mental barriers like perfectionism, imposter syndrome, and fear of failure, while refining your marketing approach can transform your business for the better.

If this resonates with you and you are interested in learning about what this might look like for you, I invite you to learn more about my mentoring program here, or you can hop on a free clarity call and I’ll help you decide if this would be a good fit for you. (Zero pressure and no strings attached; this is truly a time to serve you).

Remember, you're not alone in this journey, and with the right support and strategies, you can achieve your goals and connect more meaningfully with your dream clients. Keep moving forward with confidence in your abilities, and with trust in the Lord that He will lead you as you seek Him.

From Overwhelmed to Confident: 12 Marketing Tactics for Christian Entrepreneurs